ALUMOBUWAH Ads: Bringing a New Word to Arabic Dictionary is not easy as you think !
Bringing a new word to Arabic dictionary is not easy as you think !
Especially, when you come up with a new word sounds like it came out from a drunk man mouth, beside difficulty to ignore its hard pronunciation
Comparing to similar case in English, The word "Google" has been joined English Dictionary board, it spreads over a wide range of daily conversation as term for searching or looking up, and of course it is easy-to-pronounce as well.
Getting back to ALUMOBUWAH, it is a very good thinking style, and building concept, unlike its bad execution and outcome.
One of copywriting objectives is: "invention of catchy phrase", and if you can not meet this goal, you can step back instantly, otherwise your advertising campaign will fire your business back.