What do you know about Generation Segmentation?? Gen X, Gen Z, Baby Boomers and Millennials.

April 17, 2018

 According to Wikipedia, a generation is defined as "a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments)."


G.I. Generation: ~1900-1927
Age Range as of 2017: 90 and over
Alternate Names: The Greatest Generation
Shaped By: Great Depression, World Wars
Traits: Hard-working, Patriotism, Respect Authority, Conservative Savers 
Silent Generation: ~1928-1945
Age Range as of 2017: ~72-89
Alternate Names: Builders, Traditionalists, Lucky Few, Post-war Cohort
Shaped By: World War II, Vietnam War, Korean War
Traits: Veterans, Conformists, Loyal, Follow Rules, Non-protestors
Baby Boomers: ~1946-1964
Age Range as of 2017: ~53-71
Alternate Names: Me Generation, Generation Jones
Shaped By: Woodstock, Civil Rights, Economic Prosperity, Kennedy Assassination, Rock ’n' Roll
Traits: Driven, Question Authority, Optimistic, Efficient, Team Player, “Great Consumers”
Generation X: ~1965-1980
Age Range as of 2017: ~37-52
Alternate Names: Baby Busters, Gen Bust, The Lost Generation, Latchkey Generation
Shaped By: Watergate, Layoffs, Family Instability, Challenger Explosion, MTV
Traits: Latch-key Kids, Self-reliant, Skeptical, Independent
Millennials: ~1981-1997
Age Range as of 2017: ~20-36
Alternate Names: Generation Y, Echo Boomers, Generation Me
Shaped By: 9/11, Columbine, Y2K, Internet, Great Recession, Technology
Traits: Ask Why, Creative, Optimistic, Collaborative, Entrepreneurial
Generation Z: ~1998-?
Age Range as of 2017: 19 and younger
Alternate Names: iGen, Centennials, Globals, Homelanders, Post-Millennials, Founders
Shaped By: Terrorism, Mobile Technology, Social Media, Cyber Bullying
Traits: Pragmatic, Cautious, Tech Dependent, Individualistic
Generational spans are likely to shrink to 5-10 year spans, instead of 15-20 year spans, because of the increased level of exposure to significant events thanks to our hyper-connected world and increased exposure to innovations in technology that are altering behavior during moldable years.



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