Content Manager & Copywriter

ABDUL BASET AL MONAJED

Name: Abdul Baset Al Monajed
Address: SA

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Where I Am. Where I’m Going.

PROFESSIONAL OUTLOOK

I approach each challenge with the same enthusiasm, desire to accomplish, and positive attitude you would expect to find in any star of the industry. It is this, combined with my strong skill set and experience, that I think would make me a valuable addition to any company. Be sure to browse through my CV site, so that you get a better idea of what I can offer you.

Turkey.Istanbul Opportunities exist, even in narrow angles	USA .Florida Take a breath, and maximize your imagination	USA .Florida Sky has no limit	UAE. Abu Dhabi Art has concept.	Turkey. Istanbul Art @ Metro Station (Istanbul)	Turkey. Istanbul ِAn eye on details.
USA. Miami Graffiti is a Revolution	USA. Miami Leisure Time @ Miami

ABOUT ABDUL BASET AL MONAJED

Living and working in Riyadh, Kingdom of Saudi Arabia. I have had the opportunity to learn so much in Writing field. I have been trained by a number of Journalism, Advertising and Communication professionals, which means I’ve had many different experiences that have built me into the skilled professional I am today. Now, I’m looking for new challenges and hope to venture even further down my chosen career path, learning as I go. Find out more about me by getting in touch.

My Career

WORK EXPERIENCE

Digital Editor @ ITP Media Group - Esquire Saudi Arabia

June 2021 - Now

Cultivate content marketing strategies to drive traffic, engage, and build brand awareness within Saudi Arabia.
Ensure brand voice consistency across all content assets
Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.
Be responsible for developing Esquire’s Saudi Arabia activity calendar and aligning the execution with cross-functional teams.
Track and advance the editorial calendar, and regularly measure and refine progress results to apply data-driven insights to future content strategies
Build and monitor the success of a social media strategy for Esquire
Apply SEO, content development, distribution, and measurement to effectively tailor content to reach key audiences in the MENA region
Understanding the best content practices on each channel, develop & align digital and social content channels.
Create and edit both written and visual content, mobilizing storytelling opportunities on all channels — owned, earned, and paid platforms.
Build relationships with PR and clients and nurture brand awareness while gathering knowledge of category requirements
Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results
Work with senior management to continue to build English language offerings to Esquire’s media operations.

COPYWRITER & CONTENT MANGER @ RIYADH METRO PROJECT

March 2015 - May 2021

Monitoring web traffic, identifying best practices, and developing a content strategy.
Developing creative ideas and concepts
Writing scripts, speeches, and other different materials.
Creating new ideas and concepts by collaborating with my team members
Writing clear, persuasive, original copy.
Generating new stories for social media, developing the content, and delivering catchy phrases
Proofreading copy to check spelling and grammar.
Redeveloping adverts or campaigns in response to feedback from the Royal Commission of Riyadh City.
Overseeing campaigns through the production stage to completion.
Setting up social media calendar in accordance with upcoming events and milestones.

Arabic Copywriter @ Saatchi & Saatchi - Riyadh

September 2012 - February 2015

Coming up with catchy words & slogans
Writing creative press releases and radio & TVC scripts
Writing headlines and/or body copies for different communication materials such as (Press Ad, Email Ad, Web Banners, Internal email. annual reports)
Proofreading all copies & written materials.
Write fresh, intrusive content for corporate brochures or press or editorial material.
Understand fully brand strategy and client brief and deliver accordingly
Take full responsibility of copy on all assigned brands
Nurture sense of initiative by proposing solutions that go beyond briefs
Be as radar in capturing all new trends in advertising, and communication
Professional Translation from Arabic to English and Back Translation From English to Arabic

Senior Editor @ Rotana Magazine - Riyadh

December 2011 - August 2012

Planning & Generating main ideas for social reports and front cover main story
Coordinate with Rotana offices in (Jordan - Egypt - Syria - Dubai - Jeddah) to secure wide coverage for main news, reports & stories.
Proofreading all the social & miscellaneous articles.
Find and generate alternatives for rejected materials.
Overseeing the art direction of social pages
Overseeing the photos quality & captions.
Writing press releases, articles, introductions, and other materials.

Arabic Copywriter @ Y2AD in associated with Impact BBDO - Damascus

April 2009 - November 2011

Writing headlines and/or body copies for different communication materials such as (Press Ad, Email Ad, Web Banners, Internal email. annual reports)
Preparing Press Kit Materials in order to be distributed in press conference.
Writing Events, CEOs, Press Conference Speeches that meet the establishments strategies
Proofreading all copies & written materials.
Write fresh, intrusive content for corporate brochures or press or editorial material.
Understand fully brand strategy and client brief and deliver accordingly
Take full responsibility of copy on all assigned brands
Nurture sense of initiative by proposing solutions that go beyond briefs
Be as radar in capturing all new trends in advertising, communication.
Back Translation from Arabic to English.

PROFICIENCIES

Writing

Adverts | Press Release | Scripts | Social Media Content | Campaigns Concept | Articles | Reports | Company Profile | Speeches | Captions |Translation | And writing for Press.

Content Management

Generating Ideas | Planning | Text | Pictures | Shaping Messages | Increase Traffic | Catchy Selling Lines | Playing on words | Hashtags | And much more..

Communication

Public Relation | Brands | Tactical Campaigns | Presentations | Translation from Arabic to English | Translation from English to Arabic | Enhancing Marketing Plans | Influential MSG

EDUCATIONAL EXPERIENCE

BA, DAMASCUS. UNIVERSITY

Media & Communication 2003-2009

I Studied Media & Communication for different areas such as Advertising, Journalism, Public Relation, Writing for Radio & TV, Bilingual Translation, and much more. For more than 10 years, my college study has been integrated with my working experience at the same domains.
Moreover I gained cumulative experience in social media and platforms management.

UDEMY, ONLINE INSTITUTE

Search Engine Optimization (SEO) - Bootcamp 2018

Ranking up websites on search engines by choosing right Keywords, Images Quality, Text Size, Backlinks Campaigns and much more.

“All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.”

William Bernbach | Founder of DDB Worldwide

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