Where I Am. Where I’m Going.
PROFESSIONAL OUTLOOK
I approach each challenge with the same enthusiasm, desire to accomplish, and positive attitude you would expect to find in any star of the industry. It is this, combined with my strong skill set and experience, that I think would make me a valuable addition to any company. Be sure to browse through my CV site, so that you get a better idea of what I can offer you.
ABOUT ABDUL BASET AL MONAJED
Living and working in Riyadh, Kingdom of Saudi Arabia. I have had the opportunity to learn so much in Writing field. I have been trained by a number of Journalism, Advertising and Communication professionals, which means I’ve had many different experiences that have built me into the skilled professional I am today. Now, I’m looking for new challenges and hope to venture even further down my chosen career path, learning as I go. Find out more about me by getting in touch.
Work Experience
Managing Editor | SRMG Media Group | List Magazine (Travel Publication) | November 2022 – Present
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Creating an efficient editing process and managing it end-to-end.
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Write, edit, copy-edit, and proof relevant materials, and provide feedback to writers in addition to editors and proofreaders.
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Manage the editorial team, section editors and contributors and monitor the quality of writing and editing of all content across all platforms.
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Identify areas of potential improvement, and work with individuals to realise that improvement
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Create the editorial calendar, commission content and (sometimes) be called upon to provide editorial cover or produce content myself.
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Work closely with editorial staff to manage freelancers (including photographers and writers) and freelance budgets.
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Enforce editorial guidelines and brand voice across all platforms.
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Deliver special projects and campaigns.
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Ensure audience needs and website traffic goals are met.
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Ensure the tone, direction, accuracy, and relevance of all content across a range of platforms (including website, social media, newsletter, video, podcast and events) by a team of editors and content creators.
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Identify and implement new trends, technology and commercial opportunities that will help drive revenue, audience growth and engagement.
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Build a network of freelancers, editorial contributors, columnists, and form steering groups for the sectors we serve.
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Host staff meetings.
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Lead all communication with the marketing department and assist in maximizing editorial and sales opportunities; while developing strategies, goals, timelines, and partnerships that help achieve business goals.
Digital Editor | ITP Media Group – Esquire Saudi Arabia
June 2021 – October 2022
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Cultivate content marketing strategies to drive traffic, engage, and build brand awareness within Saudi Arabia.
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Ensure brand voice consistency across all content assets
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Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.
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Be responsible for developing Esquire’s Saudi Arabia activity calendar and aligning the execution with cross-functional teams.
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Track and advance the editorial calendar, and regularly measure and refine progress results to apply data-driven insights to future content strategies
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Build and monitor the success of a social media strategy for Esquire
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Apply SEO, content development, distribution, and measurement to effectively tailor content to reach key audiences in the MENA region
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Understanding the best content practices on each channel, develop & align digital and social content channels.
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Create and edit both written and visual content, mobilizing storytelling opportunities on all channels — owned, earned, and paid platforms.
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Build relationships with PR and clients and nurture brand awareness while gathering knowledge of category requirements
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Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results
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Work with senior management to continue to build English language offerings to Esquire’s media operations.
Copywriter and Content Manager | Riyadh Metro Project
Royal Commission of Riyadh City Mar 2015 – April 2021
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Monitoring web traffic, identifying best practices, and developing a content strategy.
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Developing creative ideas and concepts
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Writing scripts, speeches, pitches, business presentations and other different materials.
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Creating new ideas and concepts by collaborating with my team members
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Generating new stories for social media, developing the content, and delivering catchy phrases
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Creating end-to-end executives communication materials.
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Redeveloping adverts or campaigns in response to feedback from the Royal Commission of Riyadh City.
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Overseeing campaigns through the production stage to completion.
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Setting up social media calendars in accordance with upcoming events and milestones.
Arabic Copywriter | Saatchi & Saatchi | Riyadh
Sep 2012 – Feb 2015
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Creating catchy words and slogans.
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Writing creative press releases and radio and TVC scripts.
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Writing headlines and body copies for different integrated marketing campaigns such as (Press Ad, E-mail Ad, Web Banners, Internal e-mails, and annual reports)
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Proofreading all copies & written materials.
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Writing fresh and intrusive content for corporate brochures, press, and editorial material.
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Understanding the client’s brand strategy and brief.
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Taking full responsibility for all the assigned brands.
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Nurture a sense of initiative by proposing solutions that go beyond expectations.
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Monitoring all new trends in advertising and communication in the market.
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Professional translating from Arabic to English and back translation From English to Arabic.
Senior Editor | Rotana Magazine
Dec 2011 - Aug 2012
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Planning and generating prime ideas for social reports and front cover main story.
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Coordinate with Rotana offices in (Jordan - Egypt - Syria - Dubai - Jeddah) to secure broad coverage of main news, reports & stories.
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Proofreading all the social and miscellaneous articles.
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Generating alternatives for rejected materials.
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Overseeing art direction of social pages, photos quality & captions.
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Writing press releases, articles, introductions, and other materials.
PROFICIENCIES
Writing
Adverts | Press Release | Scripts | Social Media Content | Campaigns Concept | Articles | Reports | Company Profile | Speeches | Captions |Translation | And writing for Press.
Content Management
Generating Ideas | Planning | Text | Pictures | Shaping Messages | Increase Traffic | Catchy Selling Lines | Playing on words | Hashtags | And much more..
Communication
Public Relation | Brands | Tactical Campaigns | Presentations | Translation from Arabic to English | Translation from English to Arabic | Enhancing Marketing Plans | Influential MSG
EDUCATIONAL EXPERIENCE
BA, DAMASCUS. UNIVERSITY
Media & Communication 2003-2009
I Studied Media & Communication for different areas such as Advertising, Journalism, Public Relation, Writing for Radio & TV, Bilingual Translation, and much more. For more than 10 years, my college study has been integrated with my working experience at the same domains.
Moreover I gained cumulative experience in social media and platforms management.
UDEMY, ONLINE INSTITUTE
Search Engine Optimization (SEO) - Bootcamp 2018
Ranking up websites on search engines by choosing right Keywords, Images Quality, Text Size, Backlinks Campaigns and much more.
“All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.”
William Bernbach | Founder of DDB Worldwide
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