The Radar

News, Communication, Brands & Content Blog

March 31, 2019

Watch the most impactful and popular digital ads in 2018, the third one is shocking. They are into three categories:

1-Humanize the tech for Apple. 

2- Brand over product for Budweiser 

3- Create social change for Sandy Hook Promise 

September 9, 2018

"Head Hunter" agencies are actively operating their business over social media platforms, just have a glance at LinkedIn and you will know what I mean.

Many back & forth e-mails between all recruitment process parties, hundreds of applicants who apply on a post to...

August 30, 2018

The Arabic speakers know very well that it's not easy at all to translate the Brands from English to Arabic because most probably it will look like less sexy and old-fashioned. 

However, someone was dare enough to take this initiative and came up with the Arabic ve...

August 7, 2018

Apple stands apart from the competition on the list of richest Public Companies around the world while Middle East, Africa and South America's companies all together are not able to generate the same amount of revenues. 

In other hand, Alibaba.com the gladiator of...

June 7, 2018

FC Barcelona honored its star Lionel Messi by releasing a short movie about his life story since he was an infant till he became one of the world's stars.

Movie Details:

Agency: TBWA/Chiat/Day Los Angeles
Director: Ema Verruno, Flamboyant Paradise, Nico Presas
Chief Crea...

April 17, 2018

 According to Wikipedia, a generation is defined as "a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments)."

G.I. Gen...

April 12, 2018

1-  Ordinary Ad but deeply realistic comment underneath. !

2- Coca Cola: Your body shape depends on with or without sugar. 

 3- BRAUN: This Ad speaks louder than 1000 words. 

4- The Battle between BURGER KING & MACDONALD'S will never end !

5- Gain some Kilograms...

April 9, 2018

#5- GOOD ODDS | TOYOTA | By Saatchi & Saatchi, Dentsu 

#4 - EVELYN | SPRINT | By Droga5 New York 

#3- THIS IS THE PEPSI | PEPSI | By PEPSI In-House

#2- FEEL SOMETHING AGAIN | KIA | By David & Goliath Los Angeles.

#1-BIG GAME | AVOCADOS FROM MEXICO | By GSD & M Austin 

...

April 9, 2018

Ford tackles mental health stigma among men in its new campaign with mental health charity Time to Change.

GTB UK’s idea was a top ten finalist in Channel 4’s Diversity in Advertising competition and the agency brought it to life despite not winning the contest. The TV...

Bringing a new word to Arabic dictionary is not easy as you think !  

Especially, when you come up with a new word sounds like it came out  from a drunk man mouth, beside difficulty to ignore its hard pronunciation

Comparing to similar case in English...

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