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Fraser Robertson 

Owner of The Cities Partnership

Former Communication Director @ Riyadh Metro Project 

I managed to persuade Abed to leave a very good position at Saatchi to join the Communications team at the Riyadh Metro. He has been a very dependable colleague, both in his technical and people skills. He is a brilliant writer who understands the many nuances of Arabic and the variations in language and meaning, even between Jeddah and Riyadh dialects! 

He is also an excellent translator in English/Arabic. 

He is quick to understand tasks and projects and brings his wisdom to enhance whatever work he touches. He is a wiling team player and thrives on group work, yet alone, too he has abilities to focus and deliver prompt outcomes.

Whoever is his employer, will never be disappointed with Abed. He has improved his time management skill considerably and is always willing to work late, if needed. Please do not hesitate to contact me directly by email or phone.

Abed is, without doubt, one of the finest copywriters I have worked with. Abed seamlessly manages to grip the reader with his prose and is always sensitive to the cultural context  and the market demands of his clients. He is reliable, accurate, creative and professional at all times. 
I have no hesitation in recommending Abed - he has a flair, style and tone in his writing that is very hard to beat. He consistently delivers high quality results no matter what the client or project. 
Moreover, he is also a wonderful person to work alongside and I hope to have the pleasure of working with him again in the future! 

Gillian Sherriff
Former Consultant @ Riyadh Metro Project

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